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HealthMedia uses validated scientific research, health behavior theory, and tailoring technology to develop the most effective methods to help individuals make health-related lifestyle changes.
The tailoring process begins with collection, at an individual level, of information relevant to the health behavior change process. This information is processed by a proprietary tailoring engine — a carefully constructed set of computer algorithms — that generates feedback about the individual's behavioral typology; risk priorities; specific details about individual behavior; messages designed to change behavior; and, finally, specific recommendations for the individual in dealing with a variety of factors that affect that behavior.
HealthMedia has a Scientific Advisory Board composed of world-class experts who collaborate with HealthMedia's staff experts to evaluate current programs and develop new ones.
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